ZAYN x Arnette
Each pair of glasses is embellished with a detail inspired by the artist’s creativity, such as his sign, latest hit record or names from retro sports cars, his great passions.
The campaign traces an artistic journey through three different chapters designed like a video game with multiple levels – UTOPIA, RETRO-TOWN and ART-WORLD – to be explored one after another now through the coming months. It starts with UTOPIA, first chapter of the campaign, which offers four exclusive sunglasses and one pair of eyeglasses, ranging from the rounded shape of the metal DROPHEAD model – which combines the model’s 70s inspiration with contemporary colors – to the bolder, squarer designs of the GULLWING, GTO and TYPE Z models.
The GULLWING range features unisex style with wide temples and bio lenses in different colors. The glasses are available with a total black frame in bio-acetate, transparent and in exclusive bleach colors. The GTO range also comes in these colors with the addition of a Havana frame and blue lens combination, but is characterized by larger, aviator-shaped lenses. In contrast, the TYPE Z models, available as both sunglasses and eyeglasses, have a more accentuated profile, large temples and square lenses.
All of the models are produced in bio-acetate, a material with a low environmental impact. The material is accentuated with the green ethos that has always distinguished the brand’s collections which, once again, also extends to the in-store promotional material. Blending a contemporary mood with a nostalgic effect, the ZAYN X ARNETTE collection marks a new phase for the brand with a focus on fun and the desire to explore new worlds thanks to a young and fresh creative vision.